NoEarlyBirds - Per Söderberg

About

Showroom / Shop
Östermalmsgatan 60
Stockholm
Open Thursdays 12-18 and any other day by appointment 0705 41 44 61 or info@noearlybirds.se



In 2007, Per Söderberg felt that something was missing in his own home; a functional table for multiple uses. It needed to be a table for dinners with family and friends, for the kids’ homework and of course a beautiful, personal piece of furniture. Per decided to approach the project with focus on the table base, aiming to design a sturdy table without the impracticability of one leg in each corner. Through experimenting with numerous prototypes, Per came up with the ingenious, elegant cross leg solution, providing excellent balance and natural grace. Second challenge: the fittings. The table should be hassle free to transport and assemble. The solution? A fully visible and decorative screw head fitting that has become a trademark for the New Early Birds range.

Today, these two design elements can be found in almost all No Early Birds pieces, creating instant recognition and representing the simple philosophy behind the collection:

"The design principles I developed for the first table where naturally applicable to other types of furniture, it was not planned that way, but it became apparent when I started experimenting with the cross leg and the circular fittings. This simplicity is not only a design issue, but it also enables an effective manufacturing process with few components and a few selected suppliers. That is something that the No Early Birds collection has in common with other iconic design classics that where designed during during the postwar era and that are still produced today." — Per Söderberg.

Per decided at an early age to dedicate himself to his greatest passions; design and architecture. Impatient to get involved, Per managed to get hired at an architecture studio during his senior high school years, an experience that gave a life lasting impression to his design approach. With an ambition to combine the simplicity and functionalism of Scandinavian design with the sophistication of Italian elegance, he left his hometown Stockholm for the world renowned Domus Academy in Milan.

Since his return to Stockholm and after establishing his own design studio in 1997, Per has led numerous interior design projects for shops, offices, restaurants and private homes. International clients include Moschino, J.Lindeberg and famous Swedish glass manufacturer Orrefors to mention a few.

The No Early Birds collection is made in Sweden.
We use only qualitative, sustainable materials and eco-friendly production.

The No Early Birds collection was launched in 2010. It has since been exhibited at the Stockholm Furniture Fair, Maison & Objet in Paris, London Design Festival and at the Salone del Mobile in Milan.

 www.noearlybirds.se